The big money in affiliate marketing is made by a small percentage of affiliates, but these affiliates don’t know any amazing secrets. They simply understand how affiliate marketing works, and have a clear, repeatable system which they use to promote their chosen products.
- Choose merchants you believe in: Don’t pick merchants based on whoever offers the biggest commission. For starters, those top commission products probably have far more competition. Choose merchants who sell products you like in niches you know well. It’s easier to promote a product that you believe in, and you’ll get a reputation as someone who makes reliable recommendations.
- Stick to one niche per site: If you want to sell women’s weight loss products and fishing tackle, by all means do so – but launch two different sites. Don’t clutter up one domain with a bunch of unrelated advertisements. People only click on ads for products they’re interested in, and if you stuff your pages full of ads it will get noticed, and put people off your site.
- Put content first: it is difficult to sell to people if they don’t trust you. Focus on writing good content and creating a website that people want to read. Once you have built up your reputation as an “authority”, you can start to monetize your readership.
- Keep learning: Network with your fellow affiliate site owners and watch out for new affiliate opportunities. Try new squeeze pages, experiment with different social networks, and constantly track your conversion rates, goals and other metrics in Google Analytics. Never stop trying to improve your conversions – even if things are going well, you should be on the lookout for new earning opportunities.
- Always include a call to action: Every sales page, email, or social media post should include a call to action. The call does not have to be “Buy now!” it could simply be “Like this” or “Subscribe to our mailing list”. Prompt your visitors to do something to engage with your content, otherwise they will simply move on and forget about it.
- Refresh your content: While posting timeless, evergreen content is a good way to make sure that your site gets a steady stream of traffic, you should still look to post new content periodically. Google loves fresh content, so posting topical articles is a good way to keep your site high in the search rankings, and to ensure people share and talk about your site.